Alibaba faces lawsuit in Gucci legal action

by JJP

Alibaba legal action Gucci fakes

Posted on Tuesday, May 19, 2015


The owner of Gucci, Yves Saint Laurent and Puma has launched a legal action against the Chinese online marketplace Alibaba. The dispute centres on the ease of access to counterfeit goods via the business auction site which allows US shoppers to purchase fake goods in bulk.

Kering brands also include Bottega Veneta and Alexander McQueen. The Paris based group has failed in an attempt to resolve the matter outside the courts.

In a statement to the press, Alibaba claims to work in partnership with brands in order to protect their intellectual property. “We have a strong track record of doing so”, they added.

It’s not the first time Alibaba has faced action over illegal sales made using its website. The Company has appeared on the US Trade Representative’s list of ‘notorious markets’ in the past.

Fake branded Gucci hand bags are available for $2 - $5 on the website although this figure could only be negotiated for a minimum order of 2,000 bags. Originals are priced at $795 each!

A new report on Brand Protection systems for Luxury Goods and Apparel is now published by Vandagraf International. This study offers advice and assistance to suppliers of branded products in this sector and quantifies the market for deterrence and authentication solution providers from the label and packaging sector.

About Jeremy Plimmer

Jeremy Plimmer has 35 years of experience in the security related print and packaging industry working originally as sales development director for manufacturers of passports, high security print and labels and more recently as a consultant. He is a graduate member of the Chartered Institute of Marketing, a Fellow of the Institute of Minerals, Materials and Mining, chairman of the West Midlands Packaging Society as well as vice chairman of the East Midlands Packaging Society.

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About the foundation

The Product & Image Security Foundation is a non-profit making trade association which was originally formed under the name of Label & Tag Security International (LTSI) in the early 1990's.

Today it operates with more than 100 members in 27 countries and is the premier international forum for manufacturers, suppliers and users of labels, tags, packaging, identification systems, materials and systems for any form of product security, brand image protection or product traceability applications and technology.