Images Of The Future

by Jeremy Plimmer

Security Holograms Overt Security Holographic Authentication

Posted on Saturday, September 4, 2010


A new generation of security images from API Holographics will make it much easier to distinguish genuine high quality items from inferior low cost fakes going forwards.

API HOLOGUARD & HOLOSHIELD are both examples of Optically Variable Devices (OVD) which, when applied to the packaging of a product or directly onto a document, provide instant verification that something is genuine. Holograms dominate the authentication market (says API) because no other competing print technology works on so many levels of security (overt, covert and forensic), nor combines decorative, eye-catching appeal and kinetic effects.

A key competitive advantage is the ability for holograms to create and deliver increasingly impressive optical effects such as parallax, which appear 3D and change form when viewed from different positions. The creative options are limitless and difficult to simulate which is why demand for this dynamic technology is growing so rapidly.

As a direct result of continuous research, API are now launching its new generation HOLOGUARD and HOLOSHIELD with some unique, complex and very difficult to replicate features. These features are both overt and covert.

The unique features include:

SculptreTM (Overt)

A unique feature that gives an appearance of relief and structure but is actually smooth and flat when touched.

90 Degree Switch Image (Overt)

A simple two channel image with a clearly defined 90 degree switch rather than a right to left or top to bottom tilt.

Positive/Negative Matt White (Overt)

Another extremely easy to verify feature. Sections of an image are both matt white and metallic silver and when tilted these areas change from metallic silver to matt white and from matt white to silver metallic.

These features and others available from API will be highlighted – and illustrated - in the NEXT issue of Product & Image Security Newsletter which will be published next month (October 2010).

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About Jeremy Plimmer

Jeremy Plimmer has 35 years of experience in the security related print and packaging industry working originally as sales development director for manufacturers of passports, high security print and labels and more recently as a consultant. He is a graduate member of the Chartered Institute of Marketing, a Fellow of the Institute of Minerals, Materials and Mining, chairman of the West Midlands Packaging Society as well as vice chairman of the East Midlands Packaging Society.

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About the foundation

The Product & Image Security Foundation is a non-profit making trade association which was originally formed under the name of Label & Tag Security International (LTSI) in the early 1990's.

Today it operates with more than 100 members in 27 countries and is the premier international forum for manufacturers, suppliers and users of labels, tags, packaging, identification systems, materials and systems for any form of product security, brand image protection or product traceability applications and technology.