Launch for NFC-Enabled Product Authentication

by Jeremy Plimmer

NFC Brand Protection Smart Phone Brand Protection App

Posted on Friday, October 5, 2012

 

SMARTRAC N.V., has teamed up with US-based application provider ClikGenie and partner FineLine Technologies to launch CLIKSecure™, a mobile application for NFC-enabled product authentication. The app is the first to have dual functionality for in-store product merchandising and product authentication. The CLIKSecure™ app was demonstrated for wine authentication at the Global Secure Summit in Istanbul, Turkey, on October 2–4.

The app has been developed to work with a variety of different ICs and near field communication (NFC) inlays. The inlays can be attached directly to the product or made as a separate label designed according to the brand owner’s graphics. As the leading supplier of RFID inlays, SMARTRAC offers an extensive range of RFID products in various formats and frequencies for use in limitless RFID applications.

Consumers may tap the inlay using any NFC-enabled phone to receive information the brand owner wants to share, such as details on the vineyard, wine ratings, food pairings, and tasting notes. When the same inlay is tapped using a phone with the CLIKSecure™ app, the product’s authenticity can be confirmed immediately. In addition to registering the UID of the chip itself, the unique phone serial number (SRN) will be registered for very high security. This ensures that only brand inspectors and other authorized users of the app can access detailed product information and easily and discretely identify fake products throughout the supply chain.

For more info on Smart Phone Brand Protection and a Market Report on this upcoming technology see www.vandagraf.com



  


About Jeremy Plimmer

Jeremy Plimmer has 35 years of experience in the security related print and packaging industry working originally as sales development director for manufacturers of passports, high security print and labels and more recently as a consultant. He is a graduate member of the Chartered Institute of Marketing, a Fellow of the Institute of Minerals, Materials and Mining, chairman of the West Midlands Packaging Society as well as vice chairman of the East Midlands Packaging Society.

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About the foundation

The Product & Image Security Foundation is a non-profit making trade association which was originally formed under the name of Label & Tag Security International (LTSI) in the early 1990's.

Today it operates with more than 100 members in 27 countries and is the premier international forum for manufacturers, suppliers and users of labels, tags, packaging, identification systems, materials and systems for any form of product security, brand image protection or product traceability applications and technology.