Payne Security Rebrands

by JJP

Payne Security Essentra Filtrona PLC

Posted on Friday, June 28, 2013

 

Payne Security’s parent company, Filtrona plc has indicated that, with effect from 26th June 2013, it will be renamed as Essentra plc.  In addition, effective from the same date, the Company’s Coated & Security Products division, of which Payne Security is a part, will be renamed as Packaging & Securing Solutions, to better reflect the division’s business activities. Following this, Payne Security will re-brand to Essentra Security during the second half of this year, with a view that the roll-out is completed by the end of 2013.

Essentra, an abstract name, was specifically chosen to capture what each of Filtrona’s businesses, including Essentra Security, manufactures and supplies; namely, millions of small but essential components which often play a critical enabling role in the products of our customers, everywhere and every day.  The selection of a new brand has taken over a year of planning, extensive research and testing, and it is considered that the new identity of Essentra best represents the Company’s activities and products.

 


About Jeremy Plimmer

Jeremy Plimmer has 35 years of experience in the security related print and packaging industry working originally as sales development director for manufacturers of passports, high security print and labels and more recently as a consultant. He is a graduate member of the Chartered Institute of Marketing, a Fellow of the Institute of Minerals, Materials and Mining, chairman of the West Midlands Packaging Society as well as vice chairman of the East Midlands Packaging Society.

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About the foundation

The Product & Image Security Foundation is a non-profit making trade association which was originally formed under the name of Label & Tag Security International (LTSI) in the early 1990's.

Today it operates with more than 100 members in 27 countries and is the premier international forum for manufacturers, suppliers and users of labels, tags, packaging, identification systems, materials and systems for any form of product security, brand image protection or product traceability applications and technology.