Securing a ‘Sense of Place’

by Jeremy Plimmer

Posted on Saturday, May 7, 2011


South African wine producer Bilton, has chosen to secure their finest wines with Bubble Seal™ by Prooftag. The product will ensure the origin of their bottles for clients all over the world is protected. This protection is put in place with an individual tag secured over the seal of the bottle, which also guarantees the bottle has not been previously opened. With Bubble Seal™, the consumer is able to verify the bottle via Internet or mobile device and obtain relevant information detailing the wine. Quality, traceability and authenticity are all guaranteed for the customer.

Bilton is the first South African premium producer to join the exclusive club of vineyards using Bubble Tag™ technology to ensure and protect their wine. Bubble Tag™ represents a unique opportunity for consumers to ensure the origin of the bottles and discover the universe of Bilton.

"Premium wines are regularly targeted for deception crime. Producers counter this with technology like our Bubble Seal™," declared Franck Bourrières, Director Marketing and Sales at Prooftag. "With the confidence that we grant Bilton Wines, Prooftag positions itself as a reference supplier of anti-counterfeit solutions perfect for new wine producing regions like South Africa or Chile," Franck Bourrières concluded.

The Bilton vineyards lie nestled at the foothills of the beautiful Helderberg Mountains, Stellenbosch, where they have been nourished by deep, rich soil and cooled by fresh ocean breezes blowing in which provide ideal, cool conditions for grapes to ripen slowly and develop an abundance of flavour.

Blessed with arguably the best ‘terroir¹’ in the country, they use only the best grapes to produce their ultra premium wines that are made in an old-world-style that reflects the distinctive character of the region.

¹The French term "terroir" means "the sense of place". It is the sense of the origin of the food, characteristics that come from the soil, climate and genetics.

About Jeremy Plimmer

Jeremy Plimmer has 35 years of experience in the security related print and packaging industry working originally as sales development director for manufacturers of passports, high security print and labels and more recently as a consultant. He is a graduate member of the Chartered Institute of Marketing, a Fellow of the Institute of Minerals, Materials and Mining, chairman of the West Midlands Packaging Society as well as vice chairman of the East Midlands Packaging Society.

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About the foundation

The Product & Image Security Foundation is a non-profit making trade association which was originally formed under the name of Label & Tag Security International (LTSI) in the early 1990's.

Today it operates with more than 100 members in 27 countries and is the premier international forum for manufacturers, suppliers and users of labels, tags, packaging, identification systems, materials and systems for any form of product security, brand image protection or product traceability applications and technology.