Serialised Packaging for Anti-counterfeiting

by JJP

Kessler Amcor Serialisation Serialization

Posted on Monday, June 29, 2015



Amcor and Kezzler AS announced today (29/06/15) a global partnership to offer customers full service, advanced packaging serialisation, backed by a cloud platform. The new product, MaXQ, offers brand owners unique identification codes printed on every pack. The dynamic codes can be used for digital consumer engagement, anti-counterfeiting, track and trace, and other activations.

Amcor’s leadership in packaging innovation paired with Kezzler’s proven technology platform paves the way to making every package unique and interactive. The unique codes are generated and printed on each pack, seamlessly integrating with customers’ existing packaging supply chain.

MaXQ is available across Amcor’s portfolio of flexible and rigid plastic packaging for the food, beverage, healthcare, home and personal care and tobacco industries

About Jeremy Plimmer

Jeremy Plimmer has 35 years of experience in the security related print and packaging industry working originally as sales development director for manufacturers of passports, high security print and labels and more recently as a consultant. He is a graduate member of the Chartered Institute of Marketing, a Fellow of the Institute of Minerals, Materials and Mining, chairman of the West Midlands Packaging Society as well as vice chairman of the East Midlands Packaging Society.

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About the foundation

The Product & Image Security Foundation is a non-profit making trade association which was originally formed under the name of Label & Tag Security International (LTSI) in the early 1990's.

Today it operates with more than 100 members in 27 countries and is the premier international forum for manufacturers, suppliers and users of labels, tags, packaging, identification systems, materials and systems for any form of product security, brand image protection or product traceability applications and technology.